The Client
Resurs Bank is a Swedish bank specializing in consumer finance, retail payment solutions, credit cards and personal loans. Founded in 1977 and headquartered in Helsingborg, it operates across Sweden, Norway, Denmark and Finland, serving around 6 million customers.

The Brief
Deliver a full-funnel campaign with a strong focus on creating brand awareness.
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Strategic Hypothesis
Trust is the cornerstone of banking, as it fosters customer loyalty, encourages long-term relationships, and ultimately safeguards a bank's reputation and financial stability.

‍The Challenge
Strengthen & reinforce Resurs Bank’s position in the market through creative that differentiates, builds trust and awareness.

Solution
We created a concept with a narrative that allows us to tell a story to gain the trust of our target audience. A story about how life is filled with possibilities, big and small, in the decisions we make each day and the plans we make for the future. In what we can not yet predict, but do our best to prepare for. Sometimes we have the resources to turn them into reality, sometimes we need a little help along the way. Wherever in the journey called life you are, Resurs Bank is here to enable you along the way.

With Resurs Bank, life becomes a little more possible.
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Credits
Nora Sjöstedt – Art Direction
Carine Backelle – Creative Strategy